1. Introduction

This Privacy Policy explains how New Standard Labs GmbH ("we", "us", or "our") collects, uses, and discloses your personal data when you use our mobile application DERMASYNC (the "App"). This policy applies to all users of the App, regardless of their location.

2. Information We Collect

We collect two types of information from you through the App:

Information you provide: This includes your name, email address, skin profile information, questionnaire responses, and any other content you upload to the App ("User Content").

Information automatically collected: This includes your device information, operating system, IP address, usage data, and time spent on the App.

3. How We Use Your Information

We use your information to:

• Provide you with the features and functionalities of the App.

• Personalize your experience by recommending products and services based on your skin profile and preferences.

• Analyze how the App is used to improve our services.

• Send you marketing and promotional communications with your consent.

• Respond to your requests and inquiries.

• Comply with legal and regulatory requirements.

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4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contractual necessity: When you use the App, you enter into a contract with us, and we need your data to fulfill our obligations under that contract.

• Legitimate interests: We have a legitimate interest in analyzing how the App is used to improve our services and make them more relevant to users.

• Consent: We will only send you marketing communications with your consent.

5. Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law or regulation.

6. Data Sharing

We may share your personal data with third-party service providers who help us operate the App and provide our services. We will only share your data with service providers who have implemented appropriate security measures to protect your data. We will not sell your personal data to any third party.

7. Your Rights

You have the following rights under the European Data Protection Legislation:

• Right to access: You have the right to access and receive a copy of your personal data that we hold.

• Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data that we hold about you.

• Right to erasure: You have the right to request that we erase your personal data under certain circumstances.

• Right to restrict processing: You have the right to request that we restrict the processing of your personal data under certain circumstances.

• Right to object: You have the right to object to the processing of your personal data for marketing purposes or on other grounds.

• Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another data controller.

To exercise any of these rights, please contact us at hello@newstandardlabs.com

8. Security

We have implemented appropriate technical and organizational measures to protect your personal data from unauthorized or unlawful processing and accidental loss, destruction, or damage.

9. Cross-Border Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). We will only transfer your data to countries that have been deemed to provide an adequate level of data protection by the European Commission or where we have implemented appropriate safeguards to protect your data.

10. Children's Privacy

The App is not intended for children under the age of 16. We do not knowingly collect personal data from children under the age of 16. If you are a parent or guardian and you believe that your child has provided us with personal data, please contact us at hello@newstandardlabs.com

11. Changes to this Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on the App.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@newstandardlabs.com